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题名:
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Growth Hacker Marketing / Ryan Holiday著 , |
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ISBN:
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978-1-59184-738-0 价格： CNY99.00 |
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语种:
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chi |
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载体形态:
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111页 19cm |
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出版发行:
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出版地： New York 出版社： Penguin 出版日期： 2013 |
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内容提要:
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A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. |
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主题词:
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市场营销学 |
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中图分类法:
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F713.5 版次： 4 |
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其它题名:
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A Primer on the Future of PR, Marketing, and Advertising |
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主要责任者:
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Holiday 著 |